Posts tagged Amy Pascal
Fuck Creativity, Hollywood is a Business

Remember when rule number one of business was “sex sells”? Well Hollywood has traded in sex for elongated storylines and spin-offs on characters audiences commit to. For the past few years, movie theaters have stayed in business due to the success of the Marvel Cinematic Universe and other male skewing franchises such as Star Wars, James Bond, and The Fast and the Furious, while women, teens and young adults got their fix from series such as Fifty Shades of Grey and Harry Potter, respectively. Film studios are staying in business because they license film’s IP for use in retail, toys, clothing, and theme park attractions. The fact is, audiences show up for franchises.

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