Posts tagged Business of Hollywood
Does Netflix truly believe in Black People?

During the 2018 BET awards, Netflix aired a spot inspired by the iconic “A Great Day in Harlem” photo from 1958, featuring faves like Spike Lee, Ava DuVernay, Lena Waithe and Justin Simien. The spot, “A Great Day in Hollywood” was met with excitement until that same week, communications executive Jonathan Friedland was fired due to his use of the “N-Word”. While I’m excited for all of the content Netflix is producing that represents the multi-dimensional reality of black people, it’s hard for me to believe he is the only one at Netflix with “low racial awareness and sensitivity,” as CEO Reed Hastings put it.

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Fuck Creativity, Hollywood is a Business

Remember when rule number one of business was “sex sells”? Well Hollywood has traded in sex for elongated storylines and spin-offs on characters audiences commit to. For the past few years, movie theaters have stayed in business due to the success of the Marvel Cinematic Universe and other male skewing franchises such as Star Wars, James Bond, and The Fast and the Furious, while women, teens and young adults got their fix from series such as Fifty Shades of Grey and Harry Potter, respectively. Film studios are staying in business because they license film’s IP for use in retail, toys, clothing, and theme park attractions. The fact is, audiences show up for franchises.

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